Boutique hotels offer a unique experience for travellers. From decade-inspired decor to Prohibition-era rooms, they provide a one-of-a-kind stay that combines local flair with artistic and style-forward design.
Market your boutique hotel by showing guests what makes it stand out from the competition. Whether it’s individualized service that lets them customize toiletries and amenities, or greeting them by name upon check-in, these details will make your hotel memorable.
Size
Boutique hotels are smaller than traditional hotel chains and offer a more personalized experience to guests. They usually have fewer than 100 rooms and are often themed to reflect the culture of the city in which they’re located. These themes may be present in the design of the hotel, the name, staff uniforms, and even the amenities. A theme can help a boutique hotel stand out in the competitive hotel market and attract a more niche clientele.
Boutique hotel guests are typically modern-day travellers that seek a unique experience that larger chain hotels cannot provide. These travelers are looking for a one-of-a-kind stay that allows them to get to know the city they’re visiting on a deeper level. They also prefer bespoke services that larger hotel chains are not able to provide.
The best way to attract these guests is by offering a variety of amenities that are not available at other hotels in the area. For example, a boutique hotel in Venice could arrange for its guests to take a personalized Gondola ride through the city. Moreover, they can offer a local food guide or recommend other places where guests can enjoy a delicious meal.
Unlike large hotels, boutique hotels can offer this type of service because they have a smaller guest base. Moreover, their employees can spend more time getting to know each individual guest and understand their needs. Hence, they are better equipped to meet the unique demands of their guests.
In addition, a boutique hotel’s team is generally hand-picked by the owner, which allows them to build a highly motivated workforce that is genuinely passionate about the hotel’s brand. This is an important aspect in the hospitality industry because happy employees are more likely to deliver a superior customer experience than their counterparts who do not share the same passion for the brand.
Location
If you are an avid traveler or even if you are just planning your next trip, it can be hard to make decisions about where to stay. From the number of rooms to the amenities that are included, a lot goes into selecting the best hotel for your needs. However, boutique hotels are quickly becoming a popular choice amongst travelers for one very good reason: They offer an experience that is unique and one-of-a-kind.
In most cases, boutique hotels are independent and locally owned. This allows them to tap into the local culture and history and provide their guests with an authentic experience. They also tend to be located in the heart of the city, close to local hotspots, restaurants and shopping. The staff is typically incredibly knowledgeable about the area and can provide guests with recommendations for things to do, places to visit and more.
Moreover, boutique hotels often share their story with their guests through guest-exclusive activities and tours. They may also highlight the history of the building or location, their vision and the culture that they have incorporated into their accommodations.
In addition, boutique hotels offer a more personalized service because they have fewer guests at any given time. This allows them to cater to every need of each individual and provide them with an unforgettable experience. They are the kind of hotels that you would want your friends and family to rave about, post flattering photos on social media and leave glowing online reviews.
Theme
Boutique hotels are a popular choice for travelers who want to experience the local culture while staying in a luxury hotel. Whether it’s through unique decor, creative amenities, or a personalized guide of the area, boutique hotels are known to go the extra mile to make their guests feel like they’re at home. This type of personalization is what sets them apart from traditional hotels and chain hotels. Whitewater Hotel Newby Bridge is one of the best examples of a great hotel that can make customers feel comfortable staying.
One of the most common ways a boutique hotel can stand out is by having a theme. Some themes may be historic, culinary-focused, or inspired by a book or color. They’ll use this theme to inspire their design, décor, staff uniforms, and more. This way, the hotel is a one-of-a-kind place that will leave a lasting impression on their guests.
In addition to having a theme, boutique hotels should also incorporate the local culture in their accommodations. This can be done by incorporating products from local vendors, hosting events with local entertainers, or offering special activities that showcase the city’s culture. By doing this, the hotel will create a sense of place that will keep the guest coming back.
Lastly, the boutique hotel should have a strong social media presence. This will help to increase customer awareness and boost their brand image. It’s important for the hotel to be able to tell their story and provide updates about what is new at the property. This will keep the customers engaged and will help to build brand loyalty.
Despite their smaller size, boutique hotels should still provide the same amenities that larger hotels do. This includes a spa, fitness center, and restaurant. In addition, they should have a variety of room types that will cater to different needs. This way, the guests will have a great stay and will be happy to recommend the hotel to others.
Amenities
Boutique hotels offer a unique appeal to travelers who are looking for an upscale experience that is more personal than the impersonal nature of standard hotel chains. They offer stylish aesthetics, intimate settings, and state-of-the-art amenities that make them a cut above the rest.
Theme
Many boutique hotels have a theme that is present in everything from their logo to the decor inside their rooms. This is a great way to create an identity and brand that is recognizable amongst competitors. A well-defined theme can help attract customers and also allow you to plan for your amenities more effectively.
Exclusivity
One of the main reasons why people choose boutique hotels over regular ones is because they are more exclusive. This is because they typically have fewer rooms, are smaller in size, and have a more intimate vibe. Guests feel at home when staying at a boutique hotel and the staff are more attentive to their needs.
Amenities
Unlike regular hotels that have a set of premium services and stick to them, boutique hotels curate their amenities to expertly meet their guest’s requirements. They also make sure to have a wide range of choices for their guests so that they can find something that is perfect for them.
In addition to that, boutique hotels make sure to help their guests acclimate to the local culture by featuring local cuisines and art. They may even go as far as to arrange tours for their guests so that they can explore the city. This is a great way to get to know the locals and show them the true spirit of the place that they are in.
Price
Boutique hotels are the ideal choice for travellers who wish to experience a hotel that offers something different from the mainstream. They offer the sophistication and luxury of a 4- or 5-star hotel with a cosy ambience that comes loaded with customer-friendly services and amenities. In the current dynamic travel market space, travellers are seeking personalised and unique experiences.
Boutique hotel guests are primarily modern-day travellers who seek a quaint, sophisticated and intimate luxury hotel experience that puts an unconventional spin on traditional lodging. They are attracted to boutique hotels for their personalised services and attention to detail, trendy restaurants, Instagram-worthy spots and decors, as well as the fact that they give them a sense of local culture and heritage that other hotels can’t.
Although boutique hotels are generally smaller than standard hotels, they are stacked with a wide variety of high-end amenities that make them more luxurious than ever before. From state-of-the-art spas to swanky lounging areas, they’re often decked out with features that make them stand out from the rest of the hotel world.
If you want to start a boutique hotel, finding the right location is key. Look for a place that has the potential to be transformed into a hotel, such as an old house with rooms that can easily be divided into individual units. Also, scour real estate sites for vacant houses that have already been sectioned off into multiple rooms, which will cut down on costs and allow you to save on the initial construction. Then, spruce up your property with some individualized decor that reflects the theme of the hotel. For example, painting old furniture in funky colors or using topical materials is a great way to give your hotel a quirky personality.
