Social media strategies designed for real estate can help de-mystify the industry, build relationships and trust among users, generate qualified leads and save realtors time by allowing them to respond swiftly and appropriately to comments and messages on social media platforms.
Keep up with new platforms as they emerge to stay ahead in your field and remain competitive. Here are some guidelines to get you going.
Know your audience
Social media involves many moving parts and understanding your audience is key to its success. Knowing what content resonates most strongly can help create an effective social media plan tailored to your business needs.
Knowledge of your target audience is also key when choosing which platforms to focus on. Though it may be tempting, don’t diversify too far – instead select platforms that best complement your real estate business and focus on expanding those followings.
Unother excellent way of learning more about your audience is by keeping an eye on the competition. A quick search on their social media feeds may provide some insight into what types of posts they are creating and their success rate, providing ideas for your own real estate social media accounts.
Conducting surveys can also provide invaluable insight into your target audience. SurveyMonkey makes this easy and cost-effective by collecting information like their interests, social media use habits and content preferences; then using that knowledge to enhance social media marketing efforts. You can ask questions to better understand them – from questions about their interests to questions on usage preferences for platforms like Instagram vs Snapchat, etc. Analysing results allows you to discover even more about them while improving marketing efforts across social media channels.
Create a content strategy
As a real estate professional, you have to know that some moving companies cover multiple states so social media offers you an effective platform to cultivate long-term relationships with followers and build trust within the local market. Doing this will also foster relationships with prospective clients and grow business opportunities.
Content strategy involves developing posts about market and industry trends, home buying/selling tips, as well as updates about local events. Remember to post regularly using tools such as Hootsuite to schedule posts in advance. Incorporating videos can increase engagement; one effective method would be creating a YouTube/TikTok account and posting about properties regularly.
An effective way to reach your audience on social media is by creating business accounts for your brokerage firm. By doing this, you can share more of the company information with more people while driving more visitors directly to its website. Furthermore, social media analytics will allow you to track performance and improve marketing efforts.
Successful real estate social media strategies resemble relationships in that you must keep engaging your target audience regularly; but at the same time avoid overwhelming them with so many messages that they tune out your business altogether. To avoid this scenario, hiring a social media manager to manage daily social media activity could save time and allow you to focus more on growing your business.
Invest in social media advertising
Businesses often fail to see the value in social media marketing (SMM). Return on Investment of social media marketing (ROI SMM) may take time and patience for results to materialize.
Establishing an effective social media presence enables businesses to connect with their target audience and stay competitive in the marketplace. Social media also saves both time and money as customers can communicate directly with your company without going through an intermediary. However, selecting platforms appropriate to your business and creating content strategies that resonate with target audiences are both essential steps towards successful engagement with customers online.
Unconsistent messaging, pushy sales pitches and inauthentic content can tarnish a company’s brand image and result in lost revenues. Social media analytics tools like Keyhole can help companies understand what works and what doesn’t by providing valuable data about what’s working or not working online.
Social media provides businesses with an invaluable opportunity for quick feedback collection from their customers. Companies can utilize polls on social media pages to solicit customer opinion about new products or services; alternatively, SMM tools like Clubhouse can facilitate private discussions among its audiences.
SMM has revolutionized how direct sales companies operate. Instead of hosting Tupperware or Mary Kay parties in people’s homes, companies can now host virtual parties through social media apps – an extremely useful feature when rebranding, expanding or introducing a new product/service.
Be an early adopter of new platforms
Real estate agents must be ready to meet their audience wherever they may be, which means keeping up with emerging trends and learning how to leverage new platforms.
Real estate agents in particular are reaping great benefits from being early adopters on TikTok. Embarking early can bring significant advantages, including increased promotion and access to exclusive content creator networks; two early TikTok influencers Yumna Jawad and My Nguyen have seen exponential growth since signing on early.
Instagram has quickly become a valuable asset for real estate marketers. Thanks to its large user base of Millennials and Gen Z users, Instagram provides the ideal place to begin nurturing the next generation of homebuyers. Plus, Instagram’s advertising options are relatively cost-effective compared with other paid social media marketing tools.
However, you should avoid investing too much money at once into Instagram ads without first testing and optimizing them first. A small budget at first will help your business better understand which strategies work for them as you increase it over time – saving both money and increasing leads at the same time!
Be consistent
Real estate agents can use social media not only to share property listings and photos, but also connect with potential clients and build relationships. Therefore, it is vital for them to remain consistent in their posts and overall approach.
Tone of voice, design and content creation all play an integral part in building brand recognition and expanding reach. Businesses who change up their style or voice often may cause followers to be disoriented, making engagement less likely. Furthermore, staying consistent helps businesses establish stronger brand identities and broaden their reach.
Real estate agencies use high-resolution property photos to attract viewers and spark interaction on Instagram; these posts typically include additional information on the home as well as contact details to encourage potential buyers to get in touch. While Instagram may be particularly beneficial for this strategy, similar posts may work just as effectively elsewhere.
Real estate agencies employ video walkthroughs as a powerful marketing tool to showcase properties and encourage potential clients to take the next steps in buying them. These videos highlight lifestyle benefits associated with each property – such as major life events taking place within its walls or safety of an idyllic neighborhood – which ultimately increase chances of sale.
Real estate agents who wish to build and expand their presence online often opt for hiring a social media manager as the most cost-effective solution. While it can be more expensive, hiring one will often save time and provide better results than doing everything themselves.
Be responsive
Social media is more than just posting, re-posting and tweeting; it’s about engaging with and responding to followers as you gain more of an understanding of your audience so you can provide better resources. Always respond promptly and courteously to comments or messages, both positive and negative – this shows your professionalism while building trust.
Social media marketing programs for real estate can generate leads at a fraction of the cost. But to make the most out of social media analytics and reach your goals, it is critical that you set goals and use click tracking and website traffic metrics to measure success – for instance by understanding who is viewing your ads and why.
Consistency in marketing is also key. For example, when using personal profiles to promote yourself as a Realtor, posting regularly and sharing relevant content to target audiences. You could join LinkedIn groups that specialize in your niche market such as luxury home groups. Joining such professional discussions could open doors with high net-worth clients – this kind of targeted advertising can have a major impact on your bottom line; set a budget, test various methods out and iterate until you discover what works.
