Corporate videos can help companies reach their target audience with engaging content. However, these projects are complex and require teamwork from all departments to be successful.
Before starting the production process, it is important to understand the goals of the video. This will guide all decisions and help ensure that the final product aligns with company goals.
Identify Your Goals
Before you start planning your video, take some time to identify what your objectives are. Corporate videos can serve a variety of purposes, from educating employees to attracting new business. Your goal should dictate the type of video you produce and how it will be distributed. This will help you choose the right format, create a timeline and determine how to approach your audience.
Once you’ve established your goals, you can begin brainstorming ideas. This will help you narrow down the scope of your project, decide on a budget and find actors or locations. Your goal should also inform what type of content you include in the video. For example, if you’re looking to attract employees, consider a video that shows the company culture and highlights employee benefits. Alternatively, if you’re trying to promote a product, opt for an explainer video that dives into the specific features and benefits of your product.
Corporate videos are also a great way to talk about changes within your company, like a rebrand. This video from Microsoft does just that, featuring interviews with branding agencies and employees to communicate the company’s values and highlight their newest identity. Another example is this animated corporate video from SwiftPass, which explains what their company does in a fun and engaging way. Including customer testimonials can also be a powerful addition to a corporate video.
Once you’ve identified your goals, it’s important to keep them in mind throughout the production process. This will ensure that the final product is aligned with your overall marketing strategy and delivers the desired results. Whether you’re trying to raise brand awareness, drive conversions or retain customers, your goals will help you decide which type of video to create and how to distribute it.
Set a Budget
When working with clients, it’s important to be upfront about what can and cannot be done within the scope of a project. This is where a budget comes in. Whether it’s an in-house or outside video production team, there are a lot of moving parts involved, so it’s imperative to have an accurate idea of what the final video will look like and how much it’s going to cost.
The first step in setting a budget is determining what the project needs to be successful. This includes establishing the purpose of the video, who the target audience is and what type of video it will be (live action or animation). Once you know this, you can create a plan for achieving those goals in a realistic timeframe and within your client’s budget.
This is also the time to set clear expectations with your client about what they can expect from the video production process. Many people come into the video world with a vision of what they want but have no idea what’s actually possible in terms of their budget. This can lead to frustration for everyone involved and ultimately result in a re-shoot or a re-edit.
Another important part of this stage is creating a shot list by going beat by beat through the script and isolating the images that you need to capture for each section. This will help ensure that you’re filming everything required and not extraneous shots that will add up to a large editing bill.
It’s also important to create a category in the budget for miscellaneous expenses. This can include items such as food, coffee and the occasional roll of gaffer tape that may seem minor in isolation but could add up to a significant sum over the course of the production.
Create a Plan
Once the goals have been set, a plan needs to be put into place. This will typically start with a storyboard which breaks down the script into visual chunks and shows what is needed to film the video. During this phase, it is also important to check in with the clients and key team members to ensure that everyone is on the same page and imagining the same end video. Next, the production team will create a video shot list which identifies what shots are needed. This will include what is to be filmed, what elements are required (such as lighting or special effects) and where the shots will be filmed. During this phase, it is also helpful to perform a location recce so that the production team can avoid any issues that may hinder the shoot such as noise, glare or traffic.
The next step is to decide on the style of video that will be best for the client’s brand and message. This could be a simple explainer video or something more creative that uses symbolism to convey the message. Either way, the video should be tailored to the audience so that it will be engaging and informative.
A good corporate video should always be focused on the company’s product or service and how it can benefit the customer. It should also be clear and concise, as well as branded to incorporate the company’s logo, colors and brand design. It should also be optimized for search engines so that it can be found by potential customers. Once the final edit is complete, the company will need to release it through all relevant channels such as social media and on their website.
Share Your Vision
A well-crafted corporate video is an effective way to communicate your company’s message to a wide audience. It can help you increase conversions, educate customers and drive brand awareness. However, the key to success lies in your strategy. It’s important to define the goals of your video and determine how it will fit into your overall marketing plan.
A top-notch corporate video company is not only informative but also creative. It is possible to create a video that has a unique look while staying true to your brand. You can use a combination of images, animations and voice over to create a captivating video that resonates with your target audience.
While a corporate video may seem like a daunting task, it doesn’t have to be. The key is to work with a professional video production agency that understands the needs of your business and can produce videos that will drive results.
When working with a video production agency, it’s important to share your vision with the creative team so that they can deliver a final product that will exceed expectations. You can start by outlining a script that explains the purpose of the video and what you hope to achieve. This will help the creative team shape the style and tone of the video.
It’s also important to be clear about your budget and timeline so that the video can be completed within your deadline. You can also ask for feedback throughout the process to make sure the video meets your requirements. Once the video is complete, you can begin distributing it and tracking its performance.
Ask for Feedback
Corporate videos are a powerful tool that can help businesses achieve their marketing and communication goals. By following best practices and avoiding common mistakes, you can create a corporate video that resonates with your audience and elevates your brand image.
To start, it’s important to identify your goals and determine what type of corporate video you want to produce. There are a variety of different types of corporate videos, including explainer videos, product videos, brand videos, testimonials, and event coverage. Once you have determined the type of corporate video you want to produce, it’s time to start the planning process.
This step involves identifying the target audience, key messages, and budget. It also includes determining what types of visuals will be used, such as images, animation, or live action footage. Once the planning process is complete, it’s time to begin production.
It’s important to maintain open communication throughout the production process. This will ensure that everyone is on the same page and that the final product meets expectations. Additionally, it’s important to ask for feedback in a constructive and timely manner. This will allow you to make changes before the final product is delivered.
By combining storytelling and high-quality production, corporate videos can elevate your brand image and build trust with your audience. In addition, they can provide a sense of transparency that can strengthen customer loyalty and retention. In addition, they can be used as a recruitment tool for top talent, as demonstrated by the Eagle Builders example above. Lastly, corporate videos can be used to highlight company values, which is especially useful in the age of social media, where 83% of consumers say they prefer to buy from companies that share their same values.
